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Creating Cinematic Images
Systems, Strategies,
& Workflows
AI for Professional Work
As a hands-on cinematographer, editor, and producer, I'm passionate about crafting compelling visuals. But I'm equally driven by exploring how new tech – especially AI – can empower me with smarter workflows and better strategies to help marketing campaigns achieve impactful results through video.

Elevate Your Craft & Workflow: Practical Insights from the Field
Recent Articles
- Rob Ruscher
- April 16, 2025
I recently had the chance to work on a project in one of my favorite places in the world—Zion National Park. If you’ve...
- Rob Ruscher
- April 10, 2025
🎥 Filming in the Salt Flats 🪐
- Rob Ruscher
- April 10, 2025
Okay team, let's dive into something we're all navigating: Making AI actually work for us in video production, not just...
